📍 Etway S.R.L. | VIA KUFSTEIN 1, 38121 TRENTO (ITALY) | 📞 +39 0461 99 36 43
PHOTOVOLTAIC PLANTER FOR LUXURY HOTELLERIE AND HOSPITALITY
PHOTOVOLTAIC PLANTER SAVER: THE GREEN UPGRADE FOR HOTELS AND RESORTS
LUXURY HOSPITALITY INCREASINGLY SUSTAINABLE
73% of 2025 travelers say they prefer eco-friendly facilities, and are willing to pay a premium price for authentically green experiences. In parallel, public funds of €1.78 bn are pushing investment in the green transition of the Italian tourism sector. In this scenario, SalvaTerra offers hotels a tangible element that combines aesthetics, environmental storytelling and economic returns.
Key benefits for your hotel
- Immediate energy savings - up to XX kWh/year of generation from renewable source, useful for outdoor lighting or charging device of guests
- Experience 5★ green - planter becomes an "instagrammable spot" that strengthens online rating and reputation
- Unique design - corten steel and bright green dialogue with rooftop bars, poolside lounges and conservatories, without invasive works
- Plug-and-play installation - self-supporting modules, optimized thickness for existing terraces and slabs, moveable in a few hours
- Marketing & PR - a concrete gesture for ESG criteria, also useful for the purposes of Green Key or ISO 14001 certifications
Style: the timeless appeal of corten
Corten develops a warm patina that dialogues with stone, wood, and glass in fine architecture, looking as elegant in historic boutique hotels as it does in contemporary resorts. The slender basin frames the greenery and houses hidden bifacial panels, disguising technology behind a sculptural design.
The result? A piece of furniture that can replace traditional planters or outdoor artwork while generating energy.
Green conquering guests
The presence of vegetation has proven positive effects on well-being and permanence; combined with clean energy production it becomes an experiential narrative. More than 70 percent of high-profile travelers choose facilities that “care for the planet.”
SalvaTerra transforms roof-gardens, indoor courtyards and spa paths into multi-sensory spaces: plant aroma, filtered sunlight, solar charging points for smartphones.
A micro-ecosystem that extends guests’ stay and encourages social sharing.
THE SOLUTION FOR YOUR HOTEL
Space management and modularity
Thanks to the 1.5 m expandable “Family” modules and the tailored “Corporate” segments, the planter:
- Bordering lounge areas or swimming pools with elegant green lines, acting as a natural boundary breaker
- Create pathways between different environments (spa → zen garden → bar) increasing the "saleable" area for events or private dinners
- Fits terraces with limited loads: optimized weight and timely distribution
- It can integrate USB sockets or low-voltage LED lamps, powered by the photovoltaic surplus.
Rapid movement allows spaces to be reconfigured for weddings, vernissages or DJ nights, maximizing theuse of the outdoors in any season.
To learn about updated incentives, calls for proposals and funding windows, Etway provides up-to-date information: get the latest information by reading our article on hotel incentives.
Proof-point and market outlook
A roll-out plan suggested by theMarket Analysis indicates that it would take only 1 in 3 5★ hotels to adopt 5-10 SalvaTerra to unlock a potential value of €15-20 M in Italy.
Becoming an early adopter means:
- Generate visibility in hospitality design industry media
- Access co-marketing campaigns with the Etway brand
- Obtain preferential conditions as the first national case study
Incentives and payback for accommodations
To learn about updated incentives, calls for proposals and funding windows, Etway provides up-to-date information: get the latest information by reading our article on hotel incentives.
