PHOTOVOLTAIC SYSTEM FOR LUXURY HOTELS AND THE HOSPITALITY INDUSTRY

THE GREEN UPGRADE FOR HOTELS AND RESORTS

INCREASINGLY SUSTAINABLE LUXURY DINING

73% of travelers in 2025 say they prefer eco-friendly facilities and are willing to pay a higher price for truly green experiences. At the same time, public funding of 1.78 billion euros is driving investment in the green transition of the Italian tourism sector. In this context, SalvaTerra offers hotels a tangible solution that combines aesthetics, environmental storytelling, and economic returns.

The Key Benefits for Your Hotel

Immediate energy savings—up to XX kWh/year of electricity generated from renewable sources, useful for outdoor lighting or charging guests' devices
Experience 5★ Green—the planter becomes an “Instagrammable spot” that boosts reviews and your online reputation
Exclusive design—Corten steel and vibrant green harmonizing with rooftop bars , poolside lounges, and winter gardens, without any invasive construction work
Plug-and-play installation—self-supporting modules, optimized thickness for existing decks and slabs, can be moved in just a few hours
Marketing & PR—a concrete step toward meeting ESG criteria, which is also useful for Green Key or ISO 14001 certification

Style: The Timeless Charm of Corten

Corten develops a warm patina that engages in a dialogue with the stone, wood, and glass of refined architecture, looking just as elegant in historic boutique hotels as it does in modern resorts. The sleek bathtub frames the greenery and houses hidden double-sided panels that conceal the technology behind a sculptural design. The result? A piece of furniture that can replace traditional planters or outdoor artwork while also generating energy.

👉 Learn more about Corten steel

Green Conquerors

The presence of vegetation has been shown to have positive effects on well-being and sustainability; when combined with clean energy production, it becomes a memorable experience. More than 70% of well-informed travelers choose establishments that care for the planet. SalvaTerra transforms rooftop gardens, courtyards, and spa pathways into multisensory spaces: the scent of plants, filtered sunlight, and solar charging stations for smartphones. A micro-ecosystem that extends guests’ stays and encourages social interaction.

THE SOLUTION FOR YOUR HOTEL

Integrating SalvaTerra means transforming a simple outdoor space into a sustainable signature feature, with measurable benefits for your energy bill and the guest experience. Book a personalized demo now: An Etway expert will analyze your hotel’s terraces, gardens, and pool areas and calculate the kWh generated, the available incentives, and customized design concepts.

Space Management and Modularity

Thanks to the “Family” modules, which can be extended to 1.5 m, and the custom-designed “Corporate” segments, the planter is:

Define lounge areas or swimming pools with elegant green lines that look like a natural boundary fence
Create pathways between different areas (spa → Zen garden → bar) and expand the "bookable" space for events or private dinners.
Suitable for patios with limited load capacity: optimized weight and localized load distribution
It can incorporate USB outlets or low-voltage LED lights powered by excess solar energy.

Thanks to the quick setup process, the spaces can be reconfigured for weddings, art openings, or DJ nights, allowing the outdoor area to be used to its full potential in every season.

Etway provides up-to-date information on current incentives, calls for proposals, and funding opportunities: Read the latest news in our article on incentives for hotels.

Proof Point and Market Outlook

A rollout plan proposed by the market analysis shows that only 1 out of every 3 hotels would need to introduce 5–10 SalvaTerra units to unlock a potential value of 15–20 million euros in Italy.

Being an early adopter means:

Incentives and Payback Period for Accommodations